Poor employee interaction might cost you a customer for life.
Empowering employees by providing knowledge and the right tools will ensure proper interaction with customers, but truly engaged employees will impress customers so much more. An employee who speaks with true passion about the brand and its products is bound to touch customers’ hearts.
A happy workplace
For employees to show their passion for the brand, you have to be passionate about your staff! To achieve that, the annual Christmas party is not enough.
Employers should also bear in mind that research has shown an important connection between engagement and performance. Engaged teams have proven to outperform competitors in categories like productivity and employee retention.