Hoogvliet · Kega

Communication strategy

“For many years now, Hoogvliet has proven to be the lowest-priced supermarket and its products have always been qualitatively outstanding”, says Henk Kessen, commercial director of Hoogvliet. “Secretly we’re very good and secretly we’re very cheap. Our large group of regular customers already know this, but we need to continue reaffirming this with them. And we need to let new customers discover Hoogvliet! With the new communication strategy, which underlines the strengths of Hoogvliet, we’re expecting to make great strides in our market area.”

Dirk van Eunen (retail strategist at Kega): “Hoogvliet is a gem within the supermarket sector, with many unique concepts, its very own identity and passionate staff. Combined with marketing & communication, e-commerce and category management, we sought to find the distinctive values of Hoogvliet. Hoogvliet still often tends to be too modest and therefore forgets to tell people why its supermarkets are so special. The new communication line (including promotional leaflets and shop materials) will project confidence without becoming arrogant. It’s high time to let the Hoogvliet gem shine!”