Hoogvliet chooses retail agency Kega
After an extensive creative competition involving several advertising agencies, Hoogvliet has ultimately chosen Kega from Sassenheim as its strategic partner. Kega developed a new brand and communication strategy together with Hoogvliet, and will be translating this to the various online and offline communication tools from 1 May 2017.
Hoogvliet invited several advertising agencies to submit their proposal for a new brand and communication strategy. Kega took on the challenge set by Hoogvliet, optimally translating their desired market position and presenting a proposal that seamlessly matches the ambition of Hoogvliet to become the most appealing omnichannel supermarket chain on the Dutch market.