Your IT Backyard determines your power to execute
Those who love gardening will agree: all you need to do is walk into your garden and you almost automatically start pruning, trimming or mowing the lawn. That probably says a lot about your character, but it certainly means that you like to keep things neat and orderly. The state of someone else’s backyard is quite noticeable by comparison. When taking a peek in the IT gardens of retailers, we often encounter an overgrown, tangled up scene – a figurative spaghetti junction. As CIO, it’s a great starting point to undertake the long-term process of transformation, but not to make the difference today as a retailer.
These days we’re living in a multichannel, multi-touchpoint, always-on, ultra-competitive market. The explosion of potential customer interaction points – new channels, new devices, new applications, new services, etc. – means that providing a consistent ‘experience’ across all channels is becoming increasingly important. In fact, various studies reveal that a consistent brand experience is linked to more loyalty, and therefore more revenue.