Hunkemöller flagship store · Kega

07 04 2017

DIGITAL EXPERIENCES HUNKEMOLLER FLAGSHIP STORE Amsterdam

Hunkemöller and Kega woo ‘sheroes’ with a unique digital shopping experience

Hunkemöller - Marketing Company of the Year 2017 – wanted to use its prestigious, recently opened flagship store in Amsterdam to make an indelible brand statement and profile itself as a forward-looking, customer-oriented retailer.

We fitted the flagship store out with the latest digital concepts, ensuring that every time you visit the store it’s an experience you can’t wait to share. From an eye-catching 85” Social Wall with Instagram feed and selfie cam when you enter, enticing digital signage content on multiple screens inside the store and the futuristic HKMX Body Scanner that scans the body in 3D, to smart mobile checkouts that minimise the time spent settling the bill.

THE ASSIGNMENT

Create a number of unique and eye-catching, people-centred digital experiences for the new Hunkemöller flagship store in the Kalverstraat in Amsterdam that integrate e-commerce, campaigns, branded & social content seamlessly with each other.

THE APPROACH & THE SOLUTION

For the unique Social Wall with selfie cam, we developed an IntuiFace one-touch application, whereby we integrated an Instagram feed through the Olapic Earned Content Platform, allowing shoppers to see in a single glance what’s trending and giving them a chance to claim their 15 minutes of fame in the process by posting a selfie on the enormous 85” wall.

The HKMX Body Scanner came to life thanks to a partnership with American company Fit3D. Shoppers can visualise their body shape in 3D and keep track of any shape changes, for example when they want to get beach ready to wear a bikini.

To guarantee that shoppers can always settle their purchase quickly and easily, we developed a mobile POS system that enables the staff to check out the goods anywhere in the store using special employee iPads.

THE RESULT

Hunkemöller profiles itself as an innovative lifestyle retailer and social brand
Concept and execution of several unique digital and omnichannel experiences
Social + Selfie Wall on an 85” touch screen
Mobile POS (Quick mobile checkout) on iPads
HKMX 3D body scanner
Digital signage content via multiple screens

Watch the movie below to see the results of the new flagship store in the Kalverstraat in Amsterdam.