Columns
Column René Spaanderman

A PLEA FOR 
the POP-UP
Column Stefan de Jong

Amazon fanboy
Column Evelien SChrijver

Real privacy is more than following rules
Column Erica Twigt

With a little help of
social media
Column Dirk van Eunen

WHAT'S YOUR
DISTANCE TO THE
SHOPPING FLOOR?
Column Stefan de Jong

TECHNOLOGY
ON THE
SHOPPING FLOOR
Column Evelien Schrijver

HOW “BIG”
IS THE BIG DATA
IN RETAIL?
Column Erica Twigt

FULLY CONnECTED
GROCERY SHOPPING;
A MATTER OF TASTE?
Column Mike van der Hulst

POWER TO
THE PEOPLE
Column Rene Spaanderman

TURN YOUR
STORE INTO
A WORKSHOP
Column Erica Twigt

EAT WHATEVER
THE BRAND
SERVES YOU
Column Stefan de Jong

smartphone
in the store
Column Evelien Schrijver

PRIVACY WHERE IS
THE LINE BETWEEN
SERVICE AND 
STALKING?
Column René Spaanderman

MAKE YOUR
UNBOXING
EXPERIENCE
MAGIC!
Column Dirk van Eunen

WHICH STORY DO
YOU TELL AND
THROUGH WHICH
CHANNELS